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Pet stain + odor eliminator · 500 mL
A 500 mL bio-enzyme spray made for the everyday accidents dogs and cats have on carpet, rugs, upholstery and pet beds — including the spot they keep going back to.
Why it keeps bothering you
The mess itself takes five minutes. The doubt afterwards is what lasts. You walk past the spot a day later and lean down to check. Your dog stops in the same place and puts his nose to the carpet. And you genuinely cannot tell whether you fixed it or just moved it around.
How it works
Purely is a bio-enzyme formula built around the organic residue an accident leaves in the fibres — the part you cannot see and your pet can still find. No heavy perfume sitting on top of it.
Step one
Lift away as much of the fresh mess as you can first. The less sitting on top, the more the formula can reach.
Step two
Cover the whole area the accident reached, not just the mark you can see. It spreads wider under the surface than it looks.
Step three
Give it time to work as directed, then blot or wipe as needed. Older or set-in stains may need a repeat treatment.
Demonstration images. Results vary with the surface, how long the accident has been there and how thoroughly the area is treated. Spot-test an out-of-sight area first, and avoid delicate or dry-clean-only fabrics, leather and unsealed wood.
Real pet homes
Puppies, senior dogs, cats with opinions about the sofa. Here is what people actually say once the bottle has been under the sink a few weeks.
Based on 327 reviews
He stopped going back to that corner
I mainly bought it because my puppy kept using the same corner of the rug. It is now the bottle I keep beside his crate.
The old couch spot took two rounds
Our older dog had an accident on one side of the couch and we did not catch it for a day. The first treatment helped a lot, the second one finished it. Four stars only because it needed twice, which the label does say.
The room smells like nothing now
I have tried cleaners where the perfume is honestly worse than what it is covering. This one just left the room smelling like nothing. That is all I ever wanted.
Lives by the back door
Not much of a review. It is easy, I grab it, I spray it, I get on with my day. Beats dragging the carpet machine out for one spot.
Had family over and did not think about it once
We host my in-laws every few months and I used to do a full panic clean the day before, then stand in the doorway trying to smell the room like a stranger would. This time I treated the two spots I know about a few days ahead and genuinely forgot about it. Nobody said anything, which is the entire point.
The closet
Cat picked the closet. Closet is fine now.
Two years of arguing about that rug
The rug by our back door had been a running argument in this house for about two years. My husband wanted to bin it, I kept saying it was fine. We treated it properly, twice, and the dog has not gone back to it since. I am aware that makes me the annoying person who was right.
Works, but actually read the directions
First go I misted it like air freshener and was unimpressed. You have to properly soak the area, more than feels sensible. Did that and it was a completely different result.
Puppy training survival kit
Week three of house training. This and a lot of paper towels are the only reason the kitchen floor is still fine.
Back seat after a bad drive
Dog got sick in the back of the car on the way home from the coast. Sprayed it that evening, left it overnight. Car was usable the next morning.
I stopped re-cleaning the same square foot
The thing I noticed was not day one, it was two weeks later. Normally by then the smell has crept back and I am doing the whole thing again. It just did not come back this time.
The dog bed smelled like the dog
Cover does not fit in our machine so it had never really been washed properly. Treated it, left it in the sun, and it smells like fabric again instead of like him.
Good, I just go through it quickly
Does what it says. With three cats I get through a bottle faster than I would like, so I buy the two pack now and keep one upstairs.
Small flat, new puppy
In a one bedroom flat there is nowhere for a smell to go. That was my whole worry with getting a puppy. Two months in and the flat still smells normal.
Nobody could tell we have two dogs
A friend who is quite sensitive to that sort of thing came over and said the house smelled clean. She has commented before, so I noticed.
The rug I was about to throw out
Our cat had claimed one end of an expensive rug and I had accepted I was going to have to replace it. Treated it three times over a fortnight because it was well set in. It is still in the room. Saved me a few hundred quid.
Bought a second one for upstairs
Kept running down to the kitchen to get it. Easier to just have two.
Getting older is hard on everyone
Our dog is thirteen and accidents are part of life now. It is not his fault and I did not want to be frustrated with him about it. Having something that actually handles it quickly has taken the tension out of the whole thing, which I did not expect from a spray.
Why people switch
Plenty of products clean a surface. The difference here is what the formula is built around, and whether the bottle is something you will actually keep where the messes happen.
| Purely | All-purpose household cleaner | Fragrance-heavy room spray | Basic pet wipes | |
|---|---|---|---|---|
| Formulated specifically around pet accidents | ||||
| Targets the organic residue left in the fibres | ||||
| Works on odor rather than masking it with perfume | ||||
| Made for carpet, rugs, upholstery and pet beds | ||||
| Covers the full area an accident spreads to | ||||
| Practical during house training | ||||
| Trigger bottle you can keep by the pet area |
A dash means it depends entirely on the product. Plenty of household cleaners clean well — they are simply built for kitchen counters rather than for what soaks into a rug.
Most people tell us the bottle ends up somewhere obvious — by the back door, next to the crate, under the kitchen sink. That is the point. The faster you get to an accident, the less there is to argue with later.
Choose your bottles
Not because one bottle runs out quickly, but because the bottle is only useful if it is already in the room when something happens.
Risk, handled
Use it on the spot that has bothered you longest — the one you have already cleaned twice. If you are not satisfied, contact us within 60 days of delivery and we will refund your order under our guarantee terms.
Free U.S. shipping on every order. Checkout is encrypted and handled by Shopify.
Before you order
One less thing to worry about
Accidents happen. The goal was never to pretend they will not. It is knowing that when one does, you have something ready and the whole thing is over in ten minutes instead of hanging around for a fortnight.
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