Free U.S. shipping60-Day Gone Means Gone Guarantee
Pet Stain + Odor Eliminator · 500 mL
Gone should mean gone.
Purely targets the organic mess behind stubborn pet stains and odors — so you are not cleaning the same accident over and over.
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4:5 recommended
- Fresh and set-in pet messes
- Bio-enzyme odor targeting
- 60-day Gone Means Gone Guarantee
Same spot, same camera, after Purely.
Carpet
Area rug
Upholstery
PLACEHOLDER IMAGERY — art direction only. Replace with photography from real product testing before publishing.
The same-spot problem
You cleaned it. They can still find it.
A spot can look completely clean to you and still hold onto what caused the smell. That is the loop most pet owners get stuck in — clean it, think it worked, and find yourself back in the same corner a few days later.
Repeat accidents can have a lot of causes — training, anxiety, age or health. Purely is a cleaner, not a substitute for any of those. What it can do is make sure lingering odor is not part of the reason.
- The accidentYou find the spot and reach for whatever is under the sink.
- The clean-upYou scrub, you blot, you spray. It looks clean. It smells fine.
- Day threeSomething is back. Faint at first. Then not so faint.
- Where Purely comes inBreak down what is causing it, so you stop being sent back to the same corner.
The worst part about pet odor? You eventually stop noticing it.
Your guests don't.
You live with it every day, so your nose quietly adjusts. Everyone who walks through the door for the first time is meeting it fresh. That is the part nobody tells you — and the reason a home can smell like pets long after you have stopped smelling anything at all.
The SourceBreak Bio-Enzyme System
Break down the source, not the smell.
Covering an odor and removing what is causing it are two different jobs. Purely is built for the second one.
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Find
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Find
Cover the area the mess actually reached, not just the part you can still see.
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Break down
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Break down
Bio-enzymes go to work on the organic residue left behind by the accident.
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Reset
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Reset
The spot goes back to being part of the room instead of the thing you keep checking.
SourceBreak is our name for how we formulate Purely. It describes the product, not a patent or a clinical trial.
Proof
No new angle. No new lighting. Just the spot.
Every pair below is one fixed camera position, before and after. That is the only kind of before-and-after worth showing.
Carpet
Area rug
Upholstery
PLACEHOLDER IMAGERY — art direction only, not customer results. Replace with photography from real product testing before publishing.
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Calm living room, pet on the couch
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Love your pets. Get your home back.
The goal was never a house that smells freshly sprayed. It is walking through your own front door and not thinking about pet odor at all.
Your pet lives here. The evidence doesn't have to.
Where Purely sits
Built for one job in particular.
Most of what is under your sink was designed for something else. Here is the honest difference.
| Feature | Ordinary household cleaners | Scent-heavy pet cleaners | Purely |
|---|---|---|---|
| Designed for | General household dirt | Pet messes | Pet messes |
| What it goes after | What you can see on the surface | Varies by product | The organic mess behind the stain and the odor |
| Fragrance approach | Usually heavily scented | Usually heavily scented | PENDING — confirm scent profile |
| Where to use it | Check the label | Check the label | PENDING — confirm approved surfaces |
| If it does not work for you | Varies | Varies | 60-day Gone Means Gone Guarantee |
General category comparison. We do not test or make claims about any specific competitor product.
The offer
Choose your reset.
Most homes have more than one spot. Two bottles is where most people land.
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500 mL bottle, styled in-home
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Risk, handled
The 60-Day Gone Means Gone Guarantee
You have probably already bought a cleaner that promised too much. We do not expect you to take another bottle's word for it. Try Purely for 60 days — if you are not satisfied, contact us and we will refund your order under our guarantee terms.
PENDING — must be reconciled with the store refund policy before publishing.
Straight answers
The questions people actually ask.
Especially if you have already tried a few things that did not work.
I have already tried other cleaners. Why would this be different?
Fair question, and the honest answer is that a lot of pet cleaners are built to make a room smell clean rather than to deal with what is causing the smell. Purely is a bio-enzyme formula aimed at the organic residue an accident leaves behind. If it does not work for you, the 60-day guarantee is there for exactly that reason.
My dog keeps going back to the same spot. Will this stop that?
Not on its own, and we are not going to tell you otherwise. Repeat accidents can come from training, anxiety, a change at home, age or a health issue, and a cleaner does not fix any of those. What Purely can do is deal with lingering odor at that spot so it is not one more reason your pet keeps returning to it. If the pattern continues, it is worth a conversation with your vet.
Does it just cover the smell with fragrance?
PENDING SUPPLIER DOCUMENTATION — do not publish an answer here until the formula's scent profile is confirmed in writing.
Does Purely work on old, dried stains?
PENDING SUPPLIER DOCUMENTATION — set-in stain performance must be confirmed before this is answered.
What surfaces can I use it on?
PENDING SUPPLIER DOCUMENTATION — list only the surfaces the supplier confirms, and the ones to avoid.
How much do I use, and how long do I leave it?
PENDING SUPPLIER DOCUMENTATION — coverage and dwell time must come from the product instructions.
Do I need to scrub?
PENDING SUPPLIER DOCUMENTATION — do not claim no-scrub or rinse-free until confirmed.
Is it safe around pets and children?
PENDING SUPPLIER DOCUMENTATION — use only the safety language the supplier supports. Do not paraphrase it upward.
How does the 60-day guarantee work?
Try Purely for 60 days from delivery. If you are not satisfied, contact us and we will refund your order under our guarantee terms.
PENDING — final wording must match the store's published refund policy.
How fast does it ship?
PENDING — confirm handling and delivery times before publishing.
Your pet lives here. The evidence doesn't have to.
Start with the spot that has bothered you the longest.
Choose your reset- Free U.S. shipping
- 60-day Gone Means Gone Guarantee